The other day I asked,”What is keeping new networks and channels from forming on the Internet?” The answer, of course, is nothing. The answer, of course, is that there already are a significant number of channels on the Internet. We often just don’t think of them that way yet.<\/p>\n
The old-time TV set had a circular dial (remember those?) that you twisted to view the available channels. In my early childhood we only had four channels (ABC, CBS, NBC, & PBS) plus one fuzzy station (channel 17 whatever that was) that always had something interesting.<\/p>\n
With cable TV came an expansion of channels but it was (and still is) packaged as a set of choices. With the Internet the options are wide open. Certainly there are dominant brands. We all know about YouTube. And there’s Netflix for traditional movie\/TV watching. But how does a newcomer compete with that? Everybody offering anything on the Internet has the same problem: finding an audience.<\/p>\n
People have an overwhelming amount of choices. People need a reason to view what you’re offering. What is it that you’re offering that matches their interest?<\/p>\n
See where this is all going? Vertical niches<\/strong>. Many TV channels are built around a vertical niche: a cooking channel, a travel channel, a sports channel, a history channel, etc.<\/p>\n A vertical niche is all about creating a community, giving people a reason to not only visit but also to participate. More on this topic soon.<\/p>\n","protected":false},"excerpt":{"rendered":" The other day I asked,”What is keeping new networks and channels from forming on the Internet?” The answer, of course, is nothing. The answer, of course, is that there already are a significant number of channels on the Internet. We often just don’t think of them that way yet. The old-time TV set had a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[28],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/posts\/29"}],"collection":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:attachment":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}