Why do so many people use [insert name of favorite local discovery app]? People are looking for things to do. Yet, (I almost said, “Yelp”), these local discovery apps are like the Yellow Pages. Since when did browsing the phone directory become a fun thing to do?
Does a small dash of social networking and a pinch of game mechanics make an app fun? We need more fun when it comes to figuring out what to do when we’re out and about. Because at the end of the day, when the drinks are in our hands, we just want to be entertained.