TV networks will never go for it…so what?

There’s a belief that Internet TV is hampered by the unwillingness of TV networks to license content. The critical question: why does Internet TV need traditional TV programming? As a greater supply of video-based content is built up on the net that is outside of traditional broadcast television then the need for those TV networks is less and less. HBO rose to prominence on the back of cable TV. What is keeping new networks and channels from forming on the Internet? The space for industry observers to monitor is what’s happening on the Internet already and not what’s occurring with traditional TV networks.