expanding internationally<\/li>\n<\/ol>\nOnline learning is a hot market. Lynda says, there are “lots of flavors of online learning….We think we’re in the infancy of this industry & there is a lot of room for a lot of different angles on how to attack the problem, and part of the problem is that we don’t all learn the same way, that we don’t all have the same learning needs. (5:33 mark in the video).<\/p>\n
Lynda Weiman had been involved in teaching since the late 1980s. She says it’s all about teaching but now there are different form factors for delivering the instruction. Her partner Bruce Heavin says,\u00a0“The business model may have changed over the years from writing books, to renting classrooms, to selling VHS cassetts and DVDs, to eventualy making this online library, but the constant was teaching and education.” (23:00)<\/p>\n
Note how the starting of Lynda.com rose from Lynda publishing the first book on Web design in 1996, which also was a time when people traveled to attend conferences to learn about new techniques in Web design and development. Scoble describes the quasi-entertainment factor: “Something’s going on here. We used to go to conferences…now we watch TV on our big screens and we can get the same quality. I personally like it a lot better, I have a comfortable seat here, I can stop a video, go get a drink.” Then he glances over to a line of books, “You’re competing with these things. Used to be a I brought a lot of O’Reilly Books.”<\/p>\n
Bruce responds, “I don’t know if we’re really competing against books. I think we’re a splinter,\u00a0kind of\u00a0like how radio and TV splintered..just splintered different ways to get information….We’re seeing the change where people are going into video and want to see things in their living room and we think that’s huge.” (17:40)<\/p>\n
Lynda describes their content that is not training specific, and I suspect this area will get a significant push with their new funding, “Sometimes it’s not the tool at all. It’s how you tell the story, how you make a composition, how you create emotion around something, how you negotiate, how you make something compelling<\/strong>. We’ve actually gotten into these soft skills as well as the tools, as well as inspiring documentaries. We’ve made 30 of them…our members just love that kind of material.” (20:45)<\/p>\nThat material fulfills an entertainment need for many us. Learning and entertainment are not incompatible.<\/p>\n","protected":false},"excerpt":{"rendered":"
Remember that the word TV is used in many ways. This is about how we use TVs: we watch TV & quite often we watch informative, learning channels. Lynda.com is a subscription-based site providing software training through video tutorials structured in courses that are mostly several hours in length. I’ve used the site off-and-on for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,7,10,16],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/posts\/324"}],"collection":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:attachment":[{"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/endlesshybrids.com\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}