Imagine you’re interested in selling a set of how-to guides as e-books on a particular topic. A few years back you could throw up a Web site & find an audience after an intensive amount of SEO. That might also have involved blogging on your topic. Now it’s a lot tougher to find that audience due to the proliferation of social networks and an over abundance of choices among consumers. People rely less on searching the net and more on recommendations that stream in through social networks. Okay, so you add a social network campaign to your mix by making use of Twitter, Facebook, & even Pinterest. But is any of that giving a reason for your targeted audience to come to your Web site?
Your site’s bounce rate is going to be really high if all you’re doing is selling something to somebody. You need to show that you see others as more than just a person whose money you want to take. You need to be part of the community to which you’re selling. A way of doing that in your niche is by offering a service to that community. If you want people to be interested in you, then you need to be interested in what they’re doing and the common interests that you share. Make your Web site not a long sales page on the value of your e-books but put the effort into developing a community around the topic that interests you. Transform your site into a quality destination for a community of interest. Focus on the vertical niche.