In this podcast at Educause Joan Lippincott talks about the future of academic librarianship. I agree with her perspective:

Academic librarians should re-orient themselves away from a library-centered view. She’s not talking about just becoming more user-centered, she’s talking about becoming more university-centered. “Most librarians think that they work for the library. I would like to see them think that they work in a university information environment.” The service of libraries is to provide an information infrastructure for their universities through which they address all aspects of information from print to digital. Librarians should work very closely with the curriculum, have an active presence in the course management system, and be active in developing both information and technology literacy programs that will aid the students who will live and work in an information society. Librarians should be more active in the management and stewardship of research data. Librarians should assist faculty with copyright and intellectual property issues. Librarians should work more closely with faculty and students in the creation of content.

Lippincott knows that many librarians are already doing these things but we all know that more is needed.